Working to create a consistent campaign and brand, I worked with Lucketts Excavating, Inc. to create a slogan, "We Raise the Bucket and the Bar" to describe their nature of work and the quality of it. Business cards, a website, and print advertisements were created to support the campaign and increase brand awareness. Since the launch of their website with significant focus on SEO optimization, the company has seen a record number of contact forms submitted leading directly to a surplus of in-person estimates and securing more jobs.
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