Geo.Mason Wine is a philanthropic venture partnered with the George Mason University Foundation that generates scholarship funds via wine sales. This ad campaign design was for an advertising course that had real world effects—students were divided into three groups and the winning ad campaign would be executed. The goal of the campaign was to personify a colonial George character who always brings the party with him. The below are the winning concepts that I independently worked on for the team which include three print magazine ads and a responsive landing page for web and mobile.
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