Here's a look at some of my past work that was once the highlight of my portfolio site. I stand by the work I created in the past as it has helped form who I am as a graphic designer today. It's important to reflect on the past and can shed light on how I got to where I am today.
Almost Genius:
Everyday Tips & Tricks to Hack your Life
An original book I published in Spring of 2018. Blood, sweat, and tears went in to making this 120 page book. All content is original including photos, copy, and of course the design. Almost Genius teaches readers how to use everyday objects for extraordinary solutions in their daily life. A simple landing page was also created to direct interested parties to more information.
Heafod Estates BrandingThe logo development process included 120 sketches with over 10 selected to undergo vector treatment. A business suite, 2 website page mock ups, ephemera, and a graphics standards guide (view in full below) aim to develop and define the brand.
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Elite Home Services BrandingA mind map, competitive analysis, 75 thumbnail sketches, and over 10 potential logos were vectorized and evaluated until one remaining logo was left to be pursued further. A subsidiary to Heafod Estates, view the last several pages of the parent's graphic standard guide above to see a portion of this company's brand.
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Sova Space BrandingA logo, website mockup, letterhead, envelope, business card, and a mini pamphlet were designed to build the brand.
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Alpha Magazine
A dog-related read that features original research about tips, tricks, features, and quizzes. Two alternative covers were created and sample pages from the magazine can be viewed in full below.
Wine More App & BrandingWhat's a "good" wine? What's that one you tried a few weeks ago? Document the wine you have tried, the wine you would like to try, give/request/receive recommendations from friends, search in multiple ways, and a whole lot more. A better understanding, is a better decision, is better wine. View the process booklet to get a full grasp of the research, design, and functionality behind it all.
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Gulp App
This app would solve the problem of under-drinking water and help users keep track of all things water. The app would pair with a smart water bottle in order to help keep track of the following: water intake, temperature, pH level, percentage of water left in the bottle, number of refills throughout the day, battery percentage of the compatible bottle, and daily/weekly/monthly stats.
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University Mall Theaters Concept Redesign
A mockup of a website redesign for two screen sizes. All content used was derived from the original website. To view the company's current website, please visit: http://www.universitymalltheatres.com/ (viewer discretion is advised, this site disregards every single graphic design principle known to man).
Dog Population & Shelter Statistics
This infographic features information concerning dog population and shelter statistics to raise awareness for adoption and provide hard facts. The infographic was then was translated to motion.
Motion Design
College 101
A network package for a TV station to inform teenagers ranging from 16-19 years of age who are planning to attend college. It includes a logo sting, a lineup, and a lower thirds design. |
Cast Away Movie Trailer Remake
This project's goal was to remake and improve a preexisting movie trailer. All illustration is original. |
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Geo.Mason Wine
A philanthropic venture partnered with the George Mason University Foundation that generates scholarship funds via wine sales. This ad campaign design was for an advertising course that had real world effects—students were divided into three groups and the winning ad campaign would be executed. The goal of the campaign was to personify a colonial "George" character who always brings the party with him. The below are the winning concepts that I independently worked on for the team which include three print magazine ads and a responsive landing page for web and mobile.
Training Worksheets
For the Alarm.com's internal training team, I aid in the creative support for their collateral needs. These scenario cards were used for PowerUp, an annual event held to educate security partners and their technicians. Custom floor plans were made to match the outsourced stock photography.
Branded Holiday Design
A branded cookie box, greeting card, e-card, email signature, and motion graphic were created to celebrate the holidays with Alarm.com's security partners. Autodesk Sketchbook via iPad, Illustrator, and Photoshop were used to create this custom illustration.
Partner Onboarding Email Visual Design
Working with our resident coder and email experts, I created a refresh for a four-email series that are sent to Alarm.com's security partners aimed to welcome and acclimate them to the platform. After examining previous outdate emails, I worked to create a modern design that better matched the overall brand. Once the design was finalized with responsiveness in mind, it was then handed off to be coded.
Women In Tech Logo DesignFor an internal organization with a larger context, the Women in Tech brand was revamped and a new logo was created. The goal was to show flairs of femininity mixed with a technology aspect that says, "we mean business." The logo was printed on blankets and given out to members and also lives in email signatures among other things.
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1Roof Logo DesignWith the name provided by the Exec team and in collaboration with an external party, a brand for 1Roof was forged after many rounds of concepting and iterations from all designers on the team. Ultimately, my execution was chosen by the Creative Director and further refined. The logo references the Alarm.com brand, as it is needs to live in harmony with it, but can also stand on its own.
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